Primary responsibilities:
Parent Relationship Management:
- Ensure all parents are aptly welcomed and comfortably seated.
- Effectively address/resolve parents’ enquiries across mediums i.e. in-person, over the phone, email, company website etc.
- Escalate all unresolved grievances of the parents to the Principal and Marketing Team at Vertex for prompt resolution ending with a parent delight
- Adroitly track all parents’ queries via organizational query traction mechanism like CRM etc.
- Generate parents’ delight by ensuring high responsiveness and closing the loop with parents on all issues and keep them updated/engaged during the process of resolution.
- Efficiently guide the parent on school systems and processes and ensure that the repository of updated information is always available.
- Ensure ambient and parent friendly environment of the front office area with assistance from the admin department.
- Facilitate the information of all elements pertaining to a child’s life cycle in the school as well as post school activities, summer camps etc.
Sales and Marketing:
- Pre-sales: Efficiently manage the pre-sales process like; keeping a track on all leads whether from web, telephone, walk-ins etc and participate in planning of activities like society camps or mall activities, pre-school tie ups, corporate tie ups, RWA and parent engagement activities.
- Should handle the entire sales process effectively for potential parents from first interface to closure, thus positively augmenting the conversions from walk-in to admissions.
- Contact potential parents, discuss their requirements, and present the VIBGYOR brand in order to commensurate the parent needs
- Should be an active team member in achieving the annual admission targets and objectives in line with the Organization Admission Target Plan
- Initiate and participate in the marketing initiatives to create brand awareness and promote the USPs like Summer Camps, Day Care, PSA activities etc.
- Efficiently maintain the upkeep of all the elements of the discovery room and inform the reporting manager for any support proactively.
- Conduct Campus tour for parents for enhanced experience.
- Ensuring First Time Right implementation of all processes and policies.
Administrative Responsibilities
- Must record all admission registration on Lead Management System/MIS tracker as per the Process guidelines
- Should be effective planner and organize the day to ensure all opportunities are maximized
- Should ensure that all audits are attended to, activities and tasks done proactively and quickly act on the audit reports for closure, if required.
Enhance Business Acumen:
- Should assimilate and consistently enhance knowledge on Policies / Procedures /Systems and tools for the Centre/Organization
- Must be aware of the past sales trends and records and consistently upgrade ones understanding.
- Should take responsibility of educating and training the new relationship executives.
Work Relations:
Internal:
- Reporting to the Relationship Officer of the school.
- Central Marketing Teams
- Interface with all departments Academic /Non-Academic for any operational issue/s.
External:
- Interface with potential and existing parents.
- Interface with external vendors
Span of Control:
- Individual Contribution Role
Financial decision making:
- Procurement Decision: N.A.
- Reimbursement Decision: N.A.
